Interview
A friendly and meaningful talk with the Chuannpanyos, the two talented founders of Lovely Group who grew the business from the household level in a small shophouse. Let’s see how this savory tastiness of pork floss has attracted lines of food operators and paves way for its successful establishment of the manufacturing plant
Journey of Lovely Group?
We were originally a family of merchants. We started from a small bakery and wholesale business. Back then, “pork floss” was rather a must ingredient in our pastries, and that was when we realized we could not find one that truly met our standards of quality. We then cultivated tips and tricks from those who knew and sought hands-on experience to deliberately craft our own recipe of premium pork floss. Food operators felt so impressed with the unique taste and wanted to combine our products into theirs. It was hence a valuable opportunity to offer a wide selection of pork floss and well positioned the business, which later became the major earnings of the family
Lovely Group’s strengths?
As mentioned earlier, we first stepped into this industry as a consumer who used pork floss as an ingredient. As a result, we truly know what consumers’ concerns and requirements are, and also realized some pain points that may eventually occur during the actual manufacturing process. We have planned things one step ahead to ensure that every single floss here is rich in unrivaled quality and flavors that serve your requirements, whether it is for fillings, souvenirs, or major and minor ingredients.
Secret to succeed?
We need to know and familiarize ourselves with the ingredients we use, be they pork or chicken. As a floss manufacturer, we need to know the nature and features of each meat as it varies and requires our attention to detail. At Lovely Group, we prioritize every production step, starting from choosing only the premium fresh pork and chicken meat. We are keen to fulfil all specific needs of customers by delivering products that reflect our specialized skills and expertise to turn business needs of customers into success.
Not only automated system, but human resources are also at the forefront?
Even though our factory has highlighted the automated system and food innovations, experience and contributions of each employee are something we consider even more crucial. For us here, pork and chicken floss are not just an ingredient, but they are indeed the taste of contentment and happiness. We promote a sense of ownership to unlock engagement in our staff. Therefore, our plant is fully armed with staff who have spent over 20 years on delivering the best pork floss to the end consumers. We thrive every day to ensure that every bite of our floss will be totally “impressive”.
Why Lovely Group?
At Lovely Group, we guarantee the credibility of our exceptional manufacturing process and expertise in producing pork & chicken floss with the experience of over 20 years. My wife and I are now ready to pass this legacy to the next generation to continue developing our professionalism and finding new innovations. We truly hope that our pork & chicken floss will be your blissful joy.