Nattawut Chuanpanyo CEO of Lovely Group
Appreciation
Unparalleled standards and safety alongside prompt services for the optimum customer satisfaction
Vision
Adhering to the code of ethics, we consistently thrive to be a dynamic pork & chicken floss manufacturer to deliver dedicated and quality products to consumers
Mission
We value innovations for emerging markets and always identify and optimize employee potential.
Lovely Group’s Business Path 30 Years
1884
The very first beginning of pork floss production at the household level.
1886
Pork floss products were recognized and accepted by several consumers, who later turned into wholesale partners, a first step towards the establishment of “Lim Chong Heng LP,” the mother-brand of Lovely Group
2003
“Lim Chong Heng LP” expanded its customer base, reinforcing positive relationships with brands under the roof of numerous key food partners
2006
The company made itself present in Nakhon Chaisri District, Nakhon Pathom, establishing a manufacturing plant to multiply production capacity and advance pork & chicken floss product lines to attain the GMP and HACCP standards – the first step towards launching “Lovely Bakery”
2011
The currently operating Lovely Group plant dated back to this year, when home cooking was put into production at full steam
2013
Lovely Group manufacturing plant was in full operation and capable of producing over 200 tons of meat floss per month
Lovely Pork & Chicken Floss – Meaningful Achievements across Generations
Mr. Sophot Chuanpanyo and Mrs. Saowaphan Chuanpanya, the founders of “Lovely Group” and owners of Lovely manufacturing plant, aim at facilitating nutritious access to premium and quality food products. All staff are encouraged to value pork floss as the taste of happiness, which is brought before all customers as a key ingredient of delicacies
Lovely Group Executives
Our Executive Team
